
Deanna Farrugia
Executive Coach, PCC, Author
Executive Coaching & Leadership Development. Tailored programs provide values-driven solutions to enhance leadership and drive transformational change.
Who We Help
Emerging Executives
Uncover your authentic brand, develop executive presence, navigate your professional journey with unshakeable confidence.
ExecutiveTeams
Strengthen communication, trust, collaboration, decision-making, and resilience to succeed with influence and impact.
Senior Executives
Align authentic leadership strategies with core values, foster innovation, and drive meaningful impact with executive presence.

Think Differently.Increase Confidence.Build Trust.Create Lasting Impact.
At the executive level, leadership is about more than managing teams—it’s about shaping the future, driving innovation, and making values-driven decisions that impact the entire organization.
With 30 years of experience, Deanna coaches C-suite executives, leadership teams, and emerging executives helping leaders like you build confidence, gain clarity and align your leadership with long-term success.
Whether you’re navigating high-stakes challenges, transforming company culture, or enhancing your executive presence, Perspicacity provides the perspective, strategy, and insight needed to lead with conviction.
The Perspicacity Approach
Trust is earned through authenticity, transparency and alignment. Effective leadership honors and holds space for multiple perspectives.
Executive confidence is built with authenticity and courage. Great leaders make bold decisions with conviction.
Resilient leaders build resilient organizations. Navigating change requires courage, mental agility and vision.
Values anchor lasting success. The most impactful executives lead with integrity and purpose.
Blending deep thinking, compassion, direct coaching, and strategic insight help executives sharpen decision-making, build confidence, and create transformational impact.
UpcomingWorkshops & Events
Stay tuned for future event dates and information.

UpcomingWorkshops & Events
What Perspicacity Offers
Needs based, tailored coaching solutions for executives looking to sharpen their leadership approach, increase their impact, and drive transformational change.
Values-Based Everything
Leadership starts with clarity of values. This program helps leaders and teams:
Identify and align personal and organizational values for decision-making.
Build a leadership approach rooted in authenticity and integrity.
Create a strong leadership foundation that fosters trust and accountability.
Communicate with Impact
Your leadership brand is your reputation—how others perceive and experience you. This program helps leaders:
Define their unique leadership identity and presence.
Strengthen visibility, credibility, and influence in their organization and industry.
Align their leadership style with their values and strengths.
Uncovering & Maximizing Talents
Great leaders unlock potential—in themselves and others. This program helps executives:
Identify and leverage natural strengths and leadership capabilities.
Develop a growth mindset for continuous learning and improvement.
Foster a culture of strength-based leadership that drives team success.

Deanna Farrugia
Executive Coach, PCC, Author
Deanna, Founder of Perspicacity, is a proud mother of two: Reagan, a Psychology major at Penn State, and Blake, a dedicated ice hockey player. Deanna spent the first 20 years of her professional life as a High Performing Sales Executive in Financial Services and spent the last decade serving as a Needs-based Executive Coach. She is a Professional Certified Coach with the International Coaching Federation. Married to Michael for 20 years, Deanna knows the power of authenticity, resilience, confidence, and values-driven leadership in both life and business. She is a lifelong learner and fuels up with daily exercise keeping her mind sharp.
As the author of The Life-Strengthening Book: One Lesson at a Time, Deanna is passionate about helping people think differently, build resilience, and unlock their full potential. A professional public speaker and facilitator, She engages audiences with thought-provoking insights that inspire growth and transformation.
Deanna’s coaching approach is needs-based and results-driven, guiding executives and leaders to first understand who they are—so they can confidently move toward where they need to go. Certified in Gallup StrengthsFinder, DISC & Motivators, Working Genius, and Emotional Intelligence, Deanna provides the tools to enhance self-awareness, leadership effectiveness, and exponential growth. As a thought partner and leadership strategist, she challenges conventional thinking, helping individuals and organizations think differently to break through barriers and achieve lasting impact.
The Life Strengthening Book: One Lesson at a Time
By Deanna Farrugia

The Impact
Deanna has been a tremendous resource to me as a coach. To me, this means that she is always willing to listen and ask questions, she has a strong desire to get to know me and my motivations, and she delivers a huge amount of content and expertise covering whatever my needs may be.Regional VP of Sales
An area of focus I have been working on is building confidence as a leader and coach, since working with Deanna I am more confident because I have clarity on who I am, recognizing what my strengths and "blind spots" are so that I can continue to grow. I have been finding my voice and value, so that I can better help the people who help people!Investment Coach
Working with Deanna on my Communication amongst those I partner with has increased because we are more aware of who we authentically are, why we think the way we think and how we can use our strengths to compliment and support each other, our team and our clients!Emerging Senior Leader
Deanna has helped me Personally, I am a more aware mom, wife, friend and daughter. I now identify, acknowledge and communicate how I am showing up for those I love and care about which has helped me prioritize what is most important.Personal Client
Over the last several months of my personal development journey, Deanna served as my mentor coach. Deanna generously invested her time by providing insight, and detailed feedback as I sought to become a better coach. Her insight in how to develop as a coach, as well as her perspective on the coaching competencies were key in my growth. Thank you so much for the care and dedication you showed throughout the process and thank for choosing to take the time to invest in me!Candidate for PCC through the International Coaching Federation
Deanna is easy to talk to, provides supportive environment, while also challenging me to take risks, shift my mindset and grow.Emerging Leader at Fortune 100 Company
Deanna facilitated an ICF Cohort for Professional Coaches on the topic of Perspectives Coaching. Deanna shared compelling content on the processes related to help coaching clients understand the impact of perspectives on behaviors and how a coach can support reflection to achieve solutions. The learning environment gave our coaches the chance to solve real issues to gain insight on how they could integrate this proven strategy into their coaching practices. Thank you, Deanna.ICF Cohort Facilitation Feedback
I’m so grateful. Deanna created a comfortable and supportive space where I could truly explore my strengths and challenges. She helped me gain clarity on my value, articulate it with confidence, and step into new opportunities with a renewed sense of purpose. Her guidance was invaluable in my personal and professional growth. Senior Leader Fortune 500 Company